Founded in 2001, Impulse Gaming began selling PC components and helped popularize the PC-building movement, and in doing so, developed a cult following among PC and DIY enthusiasts. Since then, Impulse Gaming is the leading tech-focused e-retailer in Malaysia. Today, thousands of customers turn to Impulse Gaming to shop for the latest PC components, consumer electronics, smart home and gaming products.

Impulse Gaming is consistently ranked as one of the best online shopping destinations, and the company regularly earns industry-leading customer service ratings. Impulse Gaming is headquartered in Johor Bahru with several branches facilities located throughout Malaysia.